The Fragrance Connoisseur of The Queen of Fragrances Brand®
Our Story
Thelma's Story: Elegance Remembered
A childhood spent in the tropics.
A fragrance designer’s talent.
The Queen of Fragrances Brand® is an indie luxury perfume house founded in 2000 by master perfumer Thelma Haywood. Headquartered in the culturally rich city of New Orleans, Louisiana, the brand beautifully fuses Creole charm with exotic, tropical influences inspired by the Polynesian Islands. Our boutique perfumes are crafted with attention to detail and quality ingredients, resulting in unique and sophisticated fragrances that cater to a more discerning clientele.
Core Scent Collection
The brand's portfolio focuses on rich, sensory storytelling and high-quality floral, sweet, and tropical blends. Some of their signature offerings featured on their site include:
- Silk Peony: A delicate, romantic fragrance line offered in both Silk Peony Eau de Parfum and matching body lotions.
- Queen by Thelma Haywood: The house's flagship namesake perfume, packaged in elegant bottles adorned with classic roses.
- Fantasy: A rich, alluring orchid-based fragrance named Fantasy by The Queen of Fragrances Brand®.
- Plumeria: A sweet, island-inspired botanical fragrance evoking a tropical escape.
Heritage and Inspiration
Every blend crafted by the brand emphasizes heritage and artistic, bespoke craftsmanship. The creator frequently shares insights into perfume marketing and regional history—ranging from the distinct Scents of New Orleans to global cultural deep dives like the traditional making of Tapa cloth in Tonga—on the official The Queen of Fragrances Brand® Blog.