A Scented Odyssey: The Legacy of Queen of Fragrances
Welcome to Queen of Fragrances, where scent becomes story, and perfume becomes memory. This is the odyssey of a visionary perfumer—one whose artistry flows from Polynesian shores to Southern landscapes, weaving jasmine winds and magnolia whispers into rare, luxurious creations.
Founded by Thelma, the Queen herself, this fragrance house was born not just from botanical expertise, but from deep emotional resonance. Each perfume reflects a chapter in a legacy shaped by heritage, heart, and the pursuit of sensory beauty—from Alameda Island’s tender beginnings to Bayou Queen’s evocative allure.
As you read on, let your senses travel. Discover how the Queen built an empire from a single note of inspiration—and turned it into a collection that speaks to dreamers, collectors, and connoisseurs alike. Each destination echoes the soul of Queen of Fragrances in a unique way, from the ocean breeze of Alameda to the sensual pulse of Mo'orea, the avant-garde air of Berlin, and the sultry warmth of New Orleans
Alameda Island: Thelma's fragrance journey begins on beautiful Alameda Island, nestled in the San Francisco Bay. This lush paradise, with its mild tropical climate, offers an abundance of fragrant, natural scents. Imagine walking along South Shore beach, inhaling the blend of heady blooms from Sampaguita and mimosa, mingled with the mesmerizing ocean mist. Alameda Island truly is a perfumer's dream.
Mo'orea: Thelma's next stop takes us to the Pacific Island of Mo'orea. As she steps off the airplane, the air is filled with the intoxicating scent of plumeria blossoms. Picture being greeted by a kind hostess who places a lei made of intricately mixed plumeria, gardenia, and jasmine around your neck. It's like stepping into a Polynesian garden at the height of bloom, surrounded by feminine, lovely, and elegant aromas.
Berlin, Germany: Thelma honed her craft in Berlin, Germany, where she embarked on her path toward fragrance development. Here, she worked closely with local perfumeries, refining her skills and deepening her understanding of scents.
Paris, France: Thelma's journey continued to the City of Lights, where she studied under the tutelage of renowned perfumers. Paris allowed her to explore the art of scent creation further, immersing herself in the world of fragrances.
Champs Elysées: While in Paris, Thelma had the chance to explore the iconic Champs Elysées, a street lined with boutiques and perfume shops. The bustling energy of this world-renowned avenue surely fueled her creativity.
New Orleans: Finally, Thelma's fragrance journey led her to the vibrant city of New Orleans. Here, the aroma of pralines, sea mist, vanilla, and vetiver fills the air—reminiscent of Mardi Gras festivities. Inspired by her travels, Thelma opened her custom perfume shop, Queen of Fragrances, founded with a passion for rare, tropical, and exotic perfumes inspired by Polynesian and Creole heritage. Unlike mass-market fragrances that follow predictable trends, Queen of Fragrances crafts scents that evoke lush landscapes, ancestral traditions, and the romance of faraway places.
One of Thelma's personal favorites is her fragrance called Fantasy, that she created and released in the year 2000, which captures the beauty of the Hibiscus flower and is wrapped in plumeria, ocean mist, mimosa, and sheer musk. So, if you're looking to transport your senses to paradise, explore Queen of Fragrances and embark on your own fragrant journey in the Big Easy, New Orleans.
In the world of luxury perfumery, few names evoke the same sense of elegance and exotic allure as Thelma Haywood, affectionately known as Queen of Fragrances. Her creations are more than mere scents—they are journeys, each bottle a passport to far-flung paradises and timeless romance.